The main goal of promotion is to enable parents to recognize, appreciate and utilize our body’s tremendous capacity to nurture, heal and regenerate itself, establishing breastfeeding as the norm and the gold standard in infant and young child feeding.

Certain Filipino health and nurturing practices that sustained it in the past should be revived alongside the promotion of issues that breastfeeding addresses: food security, medicine, economy, ecology, empowerment, love and faith.

Worldwide trends in breastfeeding promotion also emphasize not only the advantages of breastfeeding but more so the risks of bottle-feeding and the hazards of formula milk.

Aside from locally-initiated activities to promote breastfeeding, nationally-coordinated events of tremendous impact will be the major vehicles of our core messages that will mobilize advocates and educate parents. These are:

• Celebration of World Breastfeeding Week (Presidential Proclamation 1113)
• Sabay-sabay, Sumuso sa Nanay(Simultaneous Breastfeeding
• Mobilization of children to perform the Seven Acts of Kindness to Pregnant and Breastfeeding Mothers

The Seven Issues that Breastfeeding Addresses:

Food
The Only Perfect Food for Infants and the only Perfect Milk for Young Children

Medicine
Immunological Properties of Breastmilk and Breastfeeding as a Healing Process

Economy
The Devastating Consequences of Formula Feeding on the Philippine Economy

Ecology
The Disastrous Consequences of Formula Feeding on the Ecology

Empowerment
Breastfeeding Propels Women and Family Empowerment

Love
Breastfeeding Strengthens Love

Faith
We are wonderfully made! Learn how the human anatomy is designed to breastfeed. It includes excerpts from the Bible and Koran quoting verses related to breastfeeding.